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If you are a fashion enthusiast then you should have observed that African fashion is quite relevant since 2011. Take time to consider how the African pieces of fashion have slowly entered our day to day lifestyle especially in the fashion scene. If you are interested in this new fashion flair, check out several online stores that cater a lot of African shirts and clothing like the Chiefs-wear. If you want to know how African fashion has stolen the spotlight in the fashion industry then read more now.
Social media is the greatest key element behind the rise of African fashion. Social media is great for spreading its reach to a lot of people which makes it a great weapon to expose something to the world. Hence, even those who are not interested can still see the shared images by simply scrolling in their feed.
Secondly, celebrities have begun to embrace African fashion. A few celebrities have been spotted wearing African traditional clothing like Chris Brown and Beyonce. As everyone is well aware of, celebrities are one of the most influential publicists hence it is only imperative that African clothing has been on the fashion trend.
Thirdly, there has been an increase in political consciousness particularly in issues regarding the black people so naturally interest in their culture followed suit. The main focus of the people were stirred to their clothing.
African fashion is worn more often by the people by the minute which leads to more recognition and appreciation. The more people are seen wearing these types of clothes, the more extensive African fashion’s reach is. It also helps that people like to spread the news like wildfire.
Nollywood is also becoming a scene stealer in our everyday lives which means we see African fashion more and more. The growth of the African fashion division is also catapulted in short movie clips being featured in youtube.
Fashion designers have also delved into creating fashion pieces that have African prints and designs on it. You could hardly see a runway model strutting on the aisle without seeing some African influence in her dress.
African art was also becoming more and more popular in the society and as such African fashion went after. Branches of art are very much interlinked so it was such a no-brainer when the fashion scene was explored after the rise of African art took place.
Combining all of these reasons together, it can be safe to say that African fashion has landed to claim its mark in the world.